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The Power of Drop-Dead Goals

It’s not about what we say we are going to do, it’s about DOING it.

Many of us make grand pronouncements of what we will accomplish in the new year. And it usually lasts about nine days.

What is ultimately more productive is to create one mission-critical goal that is both defined and doable with a drop-dead due date. And then do it. No matter what. No matter how you feel. Or what comes up. Or how dirty the house gets. Or who texts you.


I made a goal in preparation for my 2018 sales campaign. I promised myself – and my accountability partner – that I would have my completed list of target prospects imported into my CRM, Nutshell, by the end of the year. Under NO circumstances was I going to allow the new year to ring in without this goal being done. If I had to, I would forego the fancy dance party on New Year’s Eve. (Noooo!)

At 10:09am on December 31st, I got that $%^* list uploaded into my CRM. Yes, there are a few mistakes in it, but it is done! I am now ready to execute the “More Eyeballs” strategy of 2018.

What specific goal can you identify today that you will accomplish NO MATTER WHAT? What is the single most important thing you can do in support of your vision?

Write it down. Tell someone about it. And then do it. Really. Do it.


PS - I did end up going to the fancy dance party on New Year's Eve, and my celebratory booty-shaking was that much better because I had gotten done my Drop Dead Goal earlier that day. YAHOOOO!


Theresa Rose is a business motivational speaker, award-winning author and expert on mindful productivity who helps organizations and their teams make more time, get more done, earn more money and have more fun. Her mission is to inspire and energize as many people as humanly possible to make more mindful choices so that they may improve their lives, their businesses, and their world. For more information, visit

#motivation #speaker #leadership #sales #mindfulproductivity #goals #focus #accountability

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