Crystallize Your Brilliance is a 1-Day Virtual Session to gain crystal clarity on what makes you uniquely different and valuable to the marketplace in the shortest time possible.
Once you are Crystallized, you will have a powerful marketing and sales machine that maximizes your income and minimizes your headaches.
Workshop Overview
Wednesday, June 14th, 11am ET-5pm ET
This 1-day hands-on strategic session is held in a fun, informative, roll-up-your-sleeves virtual format along with access to the DIY Crystallization Supplemental Video Course.
By the end of the workshop, you’ll have the proven recipe to create your very own proprietary visual brand of your expertise that will be the basis of ALL your future marketing and content needs.
When you are Crystallized, you will:
💎 Cut through the Noise to Discover Your One-of-a-kind Expertise and Value
💎 Clarify Your Brilliance on a Cocktail Napkin
💎 Amplify Your Brilliance in Smart, Easy, and Cost-effective Ways
💎 Monetize Your Brilliance by Creating a “Walk/Run/Soar” Value Ladder
💎 Close More Business at Higher Fees by Becoming a Sales Master
The Crystallize Your Brilliance 1-Day Workshop is for those who know they’re amazing at what they do but are still having trouble clearly communicating it and closing deals around it.
Thought leaders at any stage wanting to build or reinvent their brands, executives looking to eventually transition to private practice, professional services solopreneurs needing a competitive boost, or anyone else who wants to use their Brilliant ideas and energy to impact the world in the biggest and best possible ways are perfect fits for this workshop.
Why Crystallization Matters
THE PROBLEM
So many thought leaders are constantly focused on amplification (“how do I get my name out there?”) and monetization (“what new programs should I offer?”) without REALLY understanding what makes them different -- and more valuable -- than their competition.
On top of that, they waste precious time creating endless content that isn’t tied to their expertise or unique brand identity.
Time spent on conveying an unclear brand is wasted. The energy just isn’t there to make a meaningful impact to the buyer, the audience, or the larger community.
The worst part about all of this is that, as a talented thought leader, your Brilliance is not shining as brightly as it could.
THE PRICE
You want to spend less time worrying about sales and marketing, and more time actually sharing your Brilliance on stages, pages, and screens. Easier said than done.
The challenge is that, over time, we are told that we need this lead generation tool or that pay-to-play campaign or those networks to “get noticed”. We create yet more programs, generate more products, and buy more marketing services in the hopes that our businesses will finally grow like we want them to.
We end up wasting way too much time and money on costly promises that don’t deliver that, before you know it, we’re running on empty and our future is uncertain.
THE ATTEMPTS
So we try more and more expensive solutions we’re told will help us finally get heard and seen above the noise.
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We hire coaches
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Join professional networks
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Register for online courses
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Go to all the industry conferences
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Change up our messaging (over and over)
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Hire a PR firm
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Launch more products
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Create complicated lead generation campaigns
We spin our wheels in an endless cycle of marketing initiatives, content creation, and brand reinvention, never really making the impact we desire and deserve.
THE GOAL
But imagine a world where you could describe your unique value using the perfect words and an easy-to-understand picture?
What if you could stop wasting precious time trying to figure out what you should be working on and start laser-focusing your efforts?
What if you could build an entire roster of offerings based on your unique thought leadership that all feed each other?
What if you could generate more leads who are magnetized by you, already understanding your value and impact?
What if you could close deals in your sleep?
Your dreams become reality when you are Crystallized.
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FAQs
Is this workshop only for thought leaders?
Anyone who wants to use their Brilliance to generate significant income and make a major impact will benefit from the workshop. No thought leadership experience is required.
How will I know it will work?
Theresa’s Crystallization Process is proven to work for brands and businesses of sizes and varieties. When you follow the recipe, you will gain greater clarity and confidence in your expertise and offerings.
How is this different than other sales and marketing courses?
Other programs often focus on complicated amplification and monetization strategies and rarely, if ever, provide a roadmap to clarify the core essence of a brand or business. Theresa shows you how to use less words for more impact.
Who is this NOT for?
This workshop uses a DIY framework and is not a fit for someone who wants a custom Crystallization done for them. A Crystallization MasterMind of Two would be more appropriate for anyone wishing to work with Theresa one-on-one to create their custom brand.
Crystallization Services
If you would like customized strategic marketing support to grow your business and make a bigger impact, partner with Theresa in a MasterMind of Two to create your Crystallized Brilliance.
Your one-of-a-kind visual brand and value proposition that Crystallizes Your Brilliance and increases your selling power
Integrated messaging perfectly aligned with your model to be used everywhere your brand is conveyed, including performance coaching to deliver ovation-worthy programs
Trusted advisory support to help you Crystallize Your BUSINESS from someone who understands the industry, knows your Brilliance, and genuinely cares about your success