I have had countless iterations of my website since I started my business way back in 2003 when websites were novelties and dinosaurs roamed the earth. There were phases when I was a Motivational Speaker, Inspirational Performer, and even a HoopWoman. I had short hair, bad hair, and big hair. I had programs out the wazoo with more pages than Moby Dick. So many Theresas. So many groans.
I think we can all agree that for solopreneurs, the web development process is pure agony — writing wireframes, crafting CTAs, creating graphics, designing pages for both desktop and mobile, troubleshooting dumb errors, and a million other things that make this essential element to Crystallizing Our Businesses about as appealing as getting a hug from a porcupine.
Having just published my latest version of TheresaRose.com, I can tell you without a shadow of a doubt that Crystallization is a game-changer when it comes to building your website.
When we know with crystal clarity who we are, what we do, and how we serve, the foundation of our website development is so much stronger.
When our foundation is strong, everything else flows a lot smoother. There’s less mental energy to expend with creating marketing copy alongside the necessary technical gymnastics it requires.
It had been a little over a year since I last updated my website and much has changed in my business since then. (Actually, very little has changed as opposed to EXPANDED.) The essence of what I offer -- professional services to Crystallize Your Brilliance — has remained the same (thanks to having a model!) but I was now able to add more bells and whistles to the presentation. I could tell a better story. Share more successes. Demonstrate more value. Communicate more clearly. (And charge a higher fee.)
I've learned a TON over the last year and wanted to put it all into practice. I published an explainer video and created a 10-part video course on The Crystallization Process: 10 Steps to Clarify, Amplify, and Monetize Your Brand and Business. I learned about creating better offers after devouring Alex Hormozi’s amazing book, $100M Offers: How to Make Offers So Good People Feel Stupid Saying No. I fully integrated all my systems and processes under one roof thanks to my strategic partner brainiacs at SpeakerFlow. Heck, I even started coaching some of my client co-creators to Crystallize their own businesses.
Finally finally FINALLY! I have Crystallized my own brand and business, and it’s paying off in countless ways, including increased revenue, streamlined business operations, team growth, and market penetration.
Most importantly, I am having FUN sharing my gifts. And when it's fun, we do it more.
In that order.
A website is an essential amplification tool. Does yours accurately and fully reflect your Brilliance? If not, then consider the foundational first step to CLARIFY. Once you are crystal clear, you can -- and will -- create an amazing digital expression of your Brilliance.
You’ll WANT to. You’ll lose sleep over not having it. You’ll find the energy to push through resistance and into the end zone.
At least for now.