In order to gain clarity on our evolving brands and businesses, we are wise to have our fingers on the pulse of our respective industries. We need to know the current economic landscape. The trends. The success stories. The cautionary tales. The legends, leaders, and cutting-edge influencers whose mere presence become teaching tools for those of us paying close attention.
In other words, we need to notice what the heck is REALLY going on beyond the six inches between our ears if we want to Crystallize our Brilliance in the most effective, efficient, and enthusiastic ways possible.
What are you doing to keep up with what's happening in your profession, and is it nudging you to take inspired action?
During my hair appointment today, I took the opportunity to get caught up on the latest and greatest happenings in my world: the speaking industry. Membership in the prestigious National Speakers Association gives me (and anyone else who makes their living, or part of it at least, behind the microphone) the inside scoop on All Things Speaking. I busted open the last two issues of Speaker magazine to focus on my professional development during the lengthy color process time. My pal and fellow rockstar speaker Kim Becking is this year's Chair for the Editorial Advisor Committee, so it was extra fun to read!
As always, flipping through the pages of Speaker mag was an inspiring, educational, and motivational way to spend my time in the salon chair while I was getting beautified. (It's so much better than the incessant complaining that most of the other patrons were doing around me. Yeah, Karen, we all know that politics, traffic, and air travel suck. You don't need to loudly obsess over the subjects for the next two hours. Merry freakin' Christmas, ya yahoo.)
Back in my own little world of positivity, I not only vicariously lived through more than a few legit big-stage rockstars on the platform, but I also gained several strategic nuggets of awesome that will help me grow my business in the coming year. I got inspired to develop a pre-recorded virtual keynote for The Crystallization Effect, explore a new peer mastermind group with a few of my closest pals in the biz, and best of all, firmed up my plans to attend the major NSA conferences next year. The happy hours alone are worth the investment.
Relevant Insights + Inspired Action + Meaningful Connection = Crystallized Success
If you are looking to clarify your marketing strategy and amplify your message more strategically, ask yourself if you are getting enough insight and inspo from the outside world to fuel your vision. If not, look to your trade associations, trusted networks, and talented industry leaders to spark your Brilliance! Let the light of others help you shine yours even brighter!