This weekend I had the pleasure of Crystallizing the Brilliance of one of my clients, building her platform from the ground up.
Unlike many of my past strategic co-creators, my client had no previous content for me to digest other than a few dozen personal photos and two handwritten journal pages. I relied upon information gathered in our pre-Crystallization discovery call and my own intuition to drive the model design of her Brilliance.
At the end of our two-day MasterMind, she had crystal clarity on what her thought leadership platform was as well as the monetization plan that outlined how she was going to make money from it. And, as the cherry on top of the sundae, she and I wrote her very first children’s book that she’ll launch by the end of the year. WOO!
So many of my clients have initial concerns that they haven’t created enough content to get Crystallized. They haven’t written a book yet. They haven’t gotten on enough stages. They don’t have a catalog of media interviews. They don’t have a website. The list goes on and on.
Whatever their concerns are, I always assure them that the amount of content in their Box of Brilliance isn’t important to the success of The Crystallization Process. This weekend’s creative partnership showed me without a shadow of a doubt that there isn’t, in fact, any hard and fast content requirements. The process works even using just a few pictures, a page or two handwritten notes, and a meaningful conversation.
If you are looking to create a visual brand for your thought leadership business, rest assured that you already have done the hard work.
You don’t need to wait until X occurs before you create your contextual model that will drive your content marketing and value ladder. You’ve got it. You just need someone else to take the time to really look at what you’ve done, feel the energy of your contributions, and see where you light up. What is discovered will be the basis from which ALL of your thought leadership can be built.
You can build a powerful platform for your thought leadership from the ground up. It’s never too early and never too late. Your Brilliance is waiting to be shared with the world. And if you want it to land in the strongest, most lucrative way possible, put it in a picture you can draw on a cocktail napkin.