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Knowing What Your Target Wants

Do you know why people want what you offer? Have you asked the question?

As a single woman online dating, I have had my fair share of text exchanges with potential dates. In those exchanges, I have occasionally inquired as to what er, attributes I possessed that attracted them to swipe right on me. Most of the answers began with B. You know, like brains.

There is one man in my life, however, whose opinion matters more than others. I asked him once, what was it about me that was attractive to him? His answer was not like the others. No, his answer was “Your energy and your spirit”.


Today my best friend showed me pictures from my first stand-up set, and I thought she perfectly captured those characteristics that my male friend mentioned. The stage where I can make people laugh is clearly my happy place, and I incorporate the words of 'energy' and 'spirit' into my marketing message for my keynote speaking (and dating, for that matter). When you know what attracts others to you, your brand, or your product, you can be purposeful in its presentation to your target audience.

What are two or three words your ideal customers would use to describe you? If you don’t know, ask. Get the intel. Figure out what lights them up and give it to them. It’s the quickest path to conversion, whether it’s for dating or business development.


Theresa Rose is a business motivational speaker, award-winning author and expert on mindful productivity who helps organizations and their teams make more time, get more done, earn more money and have more fun. Her mission is to inspire and energize as many people as humanly possible to make more mindful choices so that they may improve their lives, their businesses, and their world. For more information, visit

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