When Setting Goals, Be Unreasonable


As I put the finishing touches on my 2017 business plan and corresponding Statement of Intention, I am reminding myself of one of the most important concepts in goal setting: One must be totally, completely, out-there wackadoo.

Back when I was getting my Business Management degree, I learned about S.M.A.R.T. goals. This was the memorable and oh-so-practical recipe for attaining success: any goal worth having, it was argued, should be Specific, Measurable, Attainable, Realistic and Time-based.

It's just that I never liked the R. It was too…reasonable. Boring. Expected. Who wants to be realistic??! Ugh. Don’t we have enough realism in the worl